The Marketing Fitness Program - The 5 Zones of Marketing

The 5 Zones of Marketing Fitness

Research has shown that there are 5 critical zones needed to achieve real marketing fitness.

1. Planning Zone, developing a Marketing Action Plan (MAP) that defines the strategy, tactics and budget.

2. Product Zone, reframing your product or service as a compelling solution to a problem your customers have.

3. Positioning Zone, the specific strategy for answering the question “why you, rather than your competition” in the minds of the prospects and customers that matter to you.

4. Promotion Zone, the tools and techniques you use to deliver that message in a way that gets your prospects and customers to take immediate action.

5. Process Zone, the systemization of the marketing program to incorporate it seamlessly into the everyday routine of your business.